Objective(s)
Create a logo design for a company producing computer products that capture, store, and transmit images generated by medical equipment (e.g., ultrasound, CT, MRI, x-ray).
Strategy
After viewing sample bipolar encoding and duo-binary system patterns produced from these computer products, we developed a dimensional logo with a duo-binary pattern showing a silver embossed technical stream in the form of the letter “S.”
Result
Client satisfaction, which led to additional branding applications.
