Objective(s)
Develop a brand identity symbol for a consulting firm founded by UC Berkeley professor Ben C. Gerwick, renowned for his engineering and construction innovations related to bridge, foundation, marine, and offshore structures.
Strategy
To convey the firm’s worldwide experience in constructing bridges, offshore foundations, and arctic structures, we designed a logo circular in shape to suggest a globe which also forms the letter “G,” with horizontal center strokes to represent ocean waves. Its colors are blue and white.
Result
The initial logo design was well received and thus grew into a complete branding campaign, with logo applications for numerous marketing material design, including signage, folders, brochures, news reports, and website. The company continued to grow. In 2015, Ben C. Gerwick Inc. and Ocean and Coastal Consultants merged to form COWI Marine North America.
