As an expression of the company name, Flying Colors, the logo was designed to signify motion and color. Red, white, and blue are its primary colors. The symbol features a stylized letter “F” to suggest both a windblown flag and paint brush, which merges into the background element — an opened can of red paint with saw blades as its perimeter, graphically stating the dual aspects of the company’s business. To reinforce this visual message, we added the descriptor tagline “We Don’t Just Paint. We Renovate.”