Objective(s)
Establish a strong visual identity, brand awareness, and internet presence for Robert L. Sommers, an international and domestic tax attorney specialist.
Strategy
Upgrade the existing logo, redesign the website, and launch social media marketing. The thrust included timely postings about a variety of tax issues, publishing tax guide books, designing tax-advice videos, and creating targeted Google Ads.
Result
The campaign succeeded in improving Sommers’ internet presence and position in SEO and SEM results. It also increased traffic to his website, and he attained a significant number of new clients locally and globally. Stated the client in an email: “An attorney looking for an expert on trust scams found my website and said I was the ‘perfect’ expert witness for a case he has. Clearly, the website is working as envisioned.”
